Monday, December 31, 2007

Selling Points

at a local post office near you

"Hi. I'd like to mail this envelope by Priority Mail and these two boxes through the regular mail."

"OK....Are you sure you don't want to send the boxes through Priority?"

"What's the price difference?"

clerk types into her computer

"Priority will be $4.00 extra on the first box and $6.00 extra on the second."

"That's OK. There's no rush on those."

"Are you sure? If you send it parcel post it could sit on a truck for weeks, until they decide to get around to it. Priority will get it there faster."

looking at the clerk doubtfully

"No...that's OK....there's no rush on those boxes." .

"Well, what about insurance and tracking for your boxes? I know one lady had a box missing since November. I had to tell her we couldn't help her because she didn't pay for tracking."

"No....that's OK...everything will be fine."

"No insurance either? Things can get tossed around and broken. I've seen some boxes falling apart."

"That's OK. I packed it really well."

"Is this for family or e-bay?"

starting to get irritated

"It's personal mail...." I hint, wondering why this woman feels the need to probe so deeply into my mailing needs.

"Well....you know some of those e-bayers don't care about how it's mailed. If it's for family I always send it through Priority--that way I know it won't get lost, crushed, or abused."

"That's OK......Please send it parcel post."

"Oh....OK. Hopefully it won't have any problems."

The United States Post Office--marketing their complete incompetence as a selling point for their services.

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