That's the battle cry for playing BeyBlade, a game of dueling, adjustable, spinning tops which are launched into plastic "stadiums".
This weekend we attended a local tournament at a nearby Toys-R-Us that The Intuitive found out about from the website. We weren't sure what to expect. The event didn't seem to be advertised anywhere else and, other than my son, we didn't know many kids who were obsessed with BeyBlade.
Apparently, they don't need to do much advertising these days. By the time the tournament started, there were about 60 kids, almost exclusively boys, crowding around tables with stadiums set up for battles. They writhed with energy and excitement, opening their overflowing plastic carrying cases and carefully examining their stock, thoughtfully choosing their instruments of war.
Ultimately, he didn't make it too far in the tournament. His collection of 5 or 6 BeyBlades couldn't compete with the serious challengers who seemed to have at least 20.
He still managed to have a great time.